So I'm pretty clueless when it comes to my Jeep, something I've been trying to remedy as often as I can. But I'm kind of at a standstill currently.

Basically, I'm at the point where my Jeep feels like its riding really rough so I'm thinking new shocks/suspension will help.

First off, is this a valid assumption? The ride feels lower than it used to, it also feels like its hitting bumps and ruts much harder and rougher than it used to. If new shocks and new suspension will indeed help, how do I figure out what I need? Can I get by with just one or the other? I looked at some kits online and they go on about u-bolts and leafs and struts and track bars and all this stuff.

Any advice or words of wisdom? Or are there any similar posts out there that I can take a gander at to inform myself?

Thanks!