Man down aisle 5

A husband and wife went shopping in their local supermarket. The husband picks up a case of Budweiser and puts it in the cart. " What do you think your doing?" asks the wife. " They're on sale, only $10 for 24 cans" he replies. " Put them back we can't afford them" demands the wife, and so they carry on shopping. A few aisles further on, the woman picks up a $25 jar of face cream and puts it in the cart. "What do you think your doing?" asks the husband. " It's my face cream. it makes me look beautiful." replies the wife. Her husband retorts: " So does 24 cans of Budweiser and it's half the price." That's him in Aisle 5- he never knew what hit him.