abebehrmann
05-07-2014, 12:52 PM
What do you guys think?
http://www.latimes.com/business/la-fi-chrysler-revamp-20140507-story.html#page=1
The Jeep highlights:
The storied Jeep brand is the linchpin for much of the automaker's planned growth.
2015 Jeep Renegade
Fiat Chrysler Chief Executive Sergio Marchionne wants to almost double Jeep’s global sales to 1.9 million by 2018 from the 732,000 it sold last year. (Chrysler)
Marchionne wants to more than double Jeep's global sales to 1.9 million by 2018 from the 732,000 it sold last year. It is intended to account for about half of the automaker's growth through 2018.
About 75% of Jeep sales are in the U.S., but now Fiat Chrysler plans to add six factories in Europe, China and Latin America as the automaker targets sales in those markets. Jeep will stick to selling only sport utility vehicles, Marchionne said.
By 2018, FCA plans to manufacture 1 million vehicles annually outside North America, said Michael Manley, Jeep's chief executive. The strategy puts production in the markets where the automaker plans to sell the vehicles and will help it avoid heavy import fees and tariffs it would pay to export vehicles from North America.
Jeep's growth plans include development of a full-size, luxury SUV that will make its debut in 2018. The three-row SUV will resurrect the long-dormant Grand Wagoneer name and will compete with the likes of the Audi Q7, Infiniti QX60 and Lexus GX.
Jeep will also introduce a new compact crossover in 2016, which is the brand's 75th anniversary. The unnamed crossover will compete with vehicles such as the Toyota RAV4 and Honda CR-V and will replace the current Patriot and Compass models. It will slot between Jeep's recent Cherokee and the Renegade subcompact crossover that will begin selling in early 2015.
"Jeep is basically the key to growing the whole company outside of the NAFTA region, especially in China and South America," Sullivan said. "Other than Ferrari, Jeep is the most valuable brand in Chrysler's lineup."
http://www.latimes.com/business/la-fi-chrysler-revamp-20140507-story.html#page=1
The Jeep highlights:
The storied Jeep brand is the linchpin for much of the automaker's planned growth.
2015 Jeep Renegade
Fiat Chrysler Chief Executive Sergio Marchionne wants to almost double Jeep’s global sales to 1.9 million by 2018 from the 732,000 it sold last year. (Chrysler)
Marchionne wants to more than double Jeep's global sales to 1.9 million by 2018 from the 732,000 it sold last year. It is intended to account for about half of the automaker's growth through 2018.
About 75% of Jeep sales are in the U.S., but now Fiat Chrysler plans to add six factories in Europe, China and Latin America as the automaker targets sales in those markets. Jeep will stick to selling only sport utility vehicles, Marchionne said.
By 2018, FCA plans to manufacture 1 million vehicles annually outside North America, said Michael Manley, Jeep's chief executive. The strategy puts production in the markets where the automaker plans to sell the vehicles and will help it avoid heavy import fees and tariffs it would pay to export vehicles from North America.
Jeep's growth plans include development of a full-size, luxury SUV that will make its debut in 2018. The three-row SUV will resurrect the long-dormant Grand Wagoneer name and will compete with the likes of the Audi Q7, Infiniti QX60 and Lexus GX.
Jeep will also introduce a new compact crossover in 2016, which is the brand's 75th anniversary. The unnamed crossover will compete with vehicles such as the Toyota RAV4 and Honda CR-V and will replace the current Patriot and Compass models. It will slot between Jeep's recent Cherokee and the Renegade subcompact crossover that will begin selling in early 2015.
"Jeep is basically the key to growing the whole company outside of the NAFTA region, especially in China and South America," Sullivan said. "Other than Ferrari, Jeep is the most valuable brand in Chrysler's lineup."